Cookie policy

1. What cookies are

Cookies are small text files placed on your device when you visit a website. Similar technologies — such as tracking scripts, pixels, and local storage — work in comparable ways. We use the term "cookies" in this policy to cover all of them.

2. Why we use cookies

We use cookies and similar technologies to make the site work, to understand how it is used so we can improve it, and to identify which organisations are interested in our products so our team can follow up. We do not use cookies to identify you as a named individual for advertising.

3. Categories of cookies we use

Strictly necessary. Required for the site to function — for example, security, load balancing, and remembering your basic preferences. These cannot be switched off.

Analytics and performance. Help us understand how visitors use the site (pages viewed, time on page, navigation paths) so we can improve it. This includes our own first-party analytics cookie, "_yt_vid", which stores a random identifier for up to 12 months so we can recognise a returning browser and count visits. It is set by Youtap only, is never shared with third parties, contains no personal details, and is deleted automatically if you withdraw analytics consent.

Visitor identification. Identify the organisation associated with a visit, based on IP address, so we can understand business interest in our products. This is company-level, not individual-level, identification.

Marketing / advertising. Where enabled, support measurement of advertising campaigns and audience building on third-party platforms.

4. Third-party tools we use

Alongside essential cookies that make the site work, we use a small number of third-party tools, and only with your permission where consent is required: Google Analytics to understand how the site is used, and Leadfeeder to identify the companies (not individuals) that visit us. You can change your choices at any time via Cookie preferences. Each provider's own privacy policy describes how it handles data.

5. Third-party cookies

Some cookies are set by the third-party providers listed above rather than by us directly. Those providers process the resulting data under their own privacy and cookie policies. We recommend reviewing the policies of any provider whose tools are active on this site.

6. Managing cookies

You can control or delete cookies through your browser settings, and set most browsers to warn you before a cookie is stored or to refuse cookies altogether. Blocking strictly necessary cookies may stop parts of the site working.

7. Changes to this policy

We may update this Cookie Policy as our tools or legal requirements change. The "Last updated" date above shows when it last changed.

8. Contact

Questions about our use of cookies can be sent to [email protected]. For how we handle personal information more generally, see our Privacy Policy.