FOR METRO, RAIL AND BUS OPERATORS

    One card for every ride, and every shop on the way.

    Youtap helps transport operators launch a stored-value transit card and app that riders use across metro, rail and bus lines, top up anywhere, spend at partner shops and earn rewards on every trip, all under the operator’s own brand.

    Talk to a transport specialist →See how it works ↓
    PCI DSS compliantRuns on Microsoft Azure
    Example Metro Go app home with the balance, ride rewards and results

    What holds transport operators back.

    03

    A balance that only pays the fare

    The money riders load only pays for trips, so you earn nothing from what they spend around the station.

    Earn beyond the fare

    Get riders travelling more often.

    Reward riders with points on every trip and every purchase, to spend on free rides and partner offers. AI agents spot riders who stop travelling and bring them back.

    POWERED BY

    YouRewardAI agents
    • Points on every ride and every purchase
    • Free rides and partner coupons to redeem
    • Win-back offers for riders who stop travelling
    Talk to us about rider rewards
    Example ride rewards notifications: points for a train trip and a coffee, and a free ride
    Example figures, for illustration only.

    Move riders off cash and paper tickets.

    Give riders one stored-value card and app for every metro, rail and bus line. They top up in the app, at stations or at convenience stores, or automatically, and always see their balance and trips.

    POWERED BY

    YouPay
    • One card across every line
    • Top up anywhere, or automatically
    • Adult, student and senior cards
    Talk to us about stored value
    Example fare gate showing the fare paid and the balance left

    Earn beyond the fare.

    Let riders spend their card balance at partner convenience stores, restaurants, cinemas and vending machines, and let those merchants take payments through you.

    POWERED BY

    YouPayYouAccept
    • Balance accepted at partner shops
    • Merchants onboarded and paid through you
    • Points earned on everyday purchases
    Talk to us about partner payments
    Example single balance used for a train ride, a station coffee and a vending machine

    AI AGENTS FOR TRANSPORT OPERATORS

    AI that keeps riders riding.

    AI agents notice when a rider starts travelling less, pick the reward most likely to bring them back, and show your team what works.

    • Spot riders who stop travelling, from signs like fewer trips each week
    • Offer the right reward: bonus points or a free ride
    • See which rewards bring riders back
    How our AI agents work
    Example retention agent spotting riders who travel less, and the rewards that brought them back

    How transport operators use Youtap.

    Example Metro Go app with ride points and tap to ride

    METRO AND RAIL NETWORK

    One card for every line.

    A metro and rail network gives riders one stored-value card and app across every line, with top-ups at stations, in the app and at convenience stores.

    What they launched
    A stored-value transit card and app
    Where customers use it
    On every metro, rail and bus line
    The result
    Faster journeys through the gates

    MODULES USED

    YouPay

    Illustrative examples

    Built for every kind of transport operator.

    City transit

    One card and app across buses, trains and metro.

    Rail operators

    Reward regular commuters, and earn beyond the fare.

    Bus operators

    Tap to ride by card or phone, with less cash on board.

    Transit card operators

    One stored-value card across operators and merchants.

    Works with your current systems.

    Youtap connects to your fare collection, ticketing and station retail systems with secure APIs. Riders then see their balance, trips and rewards in your app.

    One API to connect

    Connect once to your fare, ticketing and merchant systems.

    Keep your current systems

    Youtap adds rewards, stored value and payments alongside your ticketing and fare systems, on Microsoft Azure. You do not need to replace anything.

    Works beyond your stations

    The same balance pays at partner shops, restaurants and vending machines.

    Already on Youtap?

    If you already use a Youtap module, the others use the same system. You do not need to connect again.

    Transport FAQ

    Answers to common questions.

    01Can Youtap work with our fare and ticketing systems?

    Yes. Youtap connects to your fare collection and ticketing systems through APIs, so balances, top-ups and rewards follow each rider.

    02Will riders see our brand or Youtap’s?

    Yours. The card, the app and the rewards carry your name and design. Youtap stays behind the scenes.

    03Can riders use their balance at shops?

    Yes. Riders pay at partner convenience stores, restaurants, cinemas and vending machines with the same balance, and merchants are onboarded and paid through YouAccept.

    04How do riders top up?

    In the app, at stations, at partner stores, or automatically when the balance runs low.

    05How does AI help keep riders?

    AI agents notice when a rider starts travelling less, choose the reward most likely to bring them back, and show your team which rewards work.

    06Can we start with one module?

    Yes. You can start with one, such as the card and app or rewards, and add others later on the same connection, without integrating again.

    07How long does a launch take?

    It depends on the modules you choose and the systems we connect to. A dedicated team delivers in two-week sprints, and we agree the timeline with you during discovery.

    08Which transport operators is Youtap designed for?

    Metro and rail operators, bus and BRT networks, city transit authorities and transit card operators.

    Still have a question?

    Talk to our team about your use case, integration or pricing.

    Talk to sales →

    Talk to us about your riders.

    Tell us what you want riders to do more of. We will show you how Youtap would reward it, in your app and under your brand.

    Talk to Youtap →Request a demo

    YouPay

    Stored value, top-ups and tap to ride, in your app.

    Explore YouPay

    Easy to connect

    One API connects Youtap to your fare, ticketing and merchant systems.

    Developers & APIs