The Asian retail scene is no stranger to eyebrow-raising headlines.
In the last 12 months alone we’ve seen a store that can drive itself to your doorstep, Walmart buying a (highly disputed) 77% stake in Flipkart, Zara’s skirt slammed for looking like a Thai grandpa’s uniform… and, of course, USD 25 billion of online shopping just in one day.
It’s hard to keep up, we know.
The battle is real for everyone. The in-store manager frets about e-commerce luring shoppers away, while e-commerce players scramble for the most efficient last-mile strategy.
And the biggest question everyone wants to know the answer to – how do you keep delighting Asian shoppers who seem to be more connected, better informed and more demanding by the day?
Here we highlight some tactical opportunities that you can tap into to fuel your next winning retail innovation. The trends we have selected point to where shopper expectations are headed, and to why your company should take note.